“Always give us this bread!” – no substitutions, only the best

We lose our bearings when we attempt to satisfy ourselves with what is counterfeit, false, and fundamentally unsatisfying. Here in the west we’re trained in excess, instructed to consume more, and misled by advertising designed to facilitate profit to the extent that we double down on the “more is better” philosophy. In consequence, we load up on what cannot satisfy, hoping that sheer volume will make the difference. But it never will.