If any of you are interested, I’d like to have an open conversation about this blog. I’m at a kind of an impasse, and I’m not sure if I should A) continue, B) cut back to one post per week or C) scrap this project and start over with something else?
There are several reasons this is on my mind:
- I’m not getting the volume of traffic to justify the investment of time: 2017 yielded a little over 120,000 views. That’s just 10,000 hits per month.
- 6,333 people follow this blog. That number may sound like a lot, but there is little indication most “followers” ever actually read!
- I have no evidence that writing a daily blog does anything to facilitate book sales.
- I started this blog on the advice of my publisher… But a number of people are now wondering if maybe I’m giving away too much quality content for free. In other words, why bother purchasing my books when this blog is updated on a daily basis?
These are all interesting observations for conversation or comment, but do they add up to good reason for radical change?
What if, for instance, I simply published a “weekly column” (or twice-weekly) as I did when I wrote for The Tampa Tribune? My column – Reading Between the Lines – appeared on the editorial pages; it was popular and well-received critically. My writing won “Serious Column of the Year” from the Florida Press Association, similar recognition in North Carolina, and a prestigious national nod – an “Amy” – for faith-based content.
What if I started over with something brand new?
What if I narrowed my focus and only wrote about one thing?
The bottom line here for me is I don’t want this to become an “a tree falls in the forest and no-one is there to hear it…” blog. It may be important to me, but I’m honestly not sure I’m making any noise.
So let me know what you think. Writing this way every morning is – for me – a valuable devotional exercise. The real question is, “Should I continue to share every day, or should I leave my writing unpublished until it appears in my next book?”
Enquiring minds (at least, this one) really do want to know – DEREK