statistics, royalties, analysis, and impact


If you are faithful in the small things, you will be faithful in large ones too… – Luke 16:10a

At the beginning of January, after posting daily for three years, I decided to recalibrate this blog. I asked for feedback, readers weighed in, and I eventually settled on three posts per week, “Monday, Wednesday, and Friday.”

Today, with the first quarter of 2018 almost complete, I have taken a look at the statistics. I’d be interested to know what readers have to say, but according to the numbers, the changes have not compromised the reach of my writing.

The raw number of views per month has dropped, yes, but the number of views per post has increased dramatically.

Dramatic Increase!

statistic-analysis-arte-maren-the-natural-laws-of-management-admin-scaleIn 2017, when I posted 359 times in 365 days, I averaged 335 views per post. During the first three months of 2018, however, each post has averaged 608 views.

The range has been dramatic, from as many as 4,300 February 27, to as few as 119 the day I wrote about the Student March in Washington (and I thought it was a great post!).

As a general rule, readers seem to like my photography. All else being equal, posts with spectacular images tend to generate more hits. “Photographs from the Mountains,” and “Old Foundations & New Life” are great examples.

But the huge numbers are always in response to writing, not pictures: See, “Tragedy, Pain, and the Beauty of Love“, “Death of a Beautiful Soul“, and “Love so Real it Makes You Cry“.

This evidence leads me to conclude – happily – that the main attraction here is still the writing. For a writer – who dabbles in photography – this is good news!


statistics-denial-statistics-debacles-MalfeasanceOverall, of course, this blog is not about statistics so much as it is about impact. Impact is the effect or the impression left by something after it reaches its mark. Obviously, there is no impression if my writing never reaches its mark, so statistics are a useful measurement in terms of reaching. But the number of hits an article generates says nothing about impact, and that is the measurement that really counts.

This is beautifully illustrated in the “royalty” check I received Monday afternoon from my publisher. Thanks, Upper Room Books, “happy birthday to me!” With five titles currently in print and available on a number of platforms, my 2017 earnings stand as a sad testimony to ineffective marketing across the board.

So there is that pitiful statistic standing behind a dollar sign. Then – in contrast – there are the real stories that come my way in terms of “impact.” I hear from people who tell me their spiritual lives have been transformed because they read one of my books, that their hope in the future has been renewed, and that they are now making progress as intentional disciples.

author Derek Maul

So I keep plugging away, I keep living faithfully and sharing my stories with you, and I continue to pray – every single time I hit the “publish” button or float an idea for a new book – that these words will land where God intends, that your eyes, your ears, and your spirits will be open, and that the immeasurable truth of “impact” will – once in a while – make its way back to me, even if the story is not available via Google analytics!

In love and, always, because of love – DEREK

You can find Derek’s latest books:

One thought on “statistics, royalties, analysis, and impact

  1. Hi Derek, we are so bombarded by emails and information that in my case 3 a week are better than 7. I am in the more hits per posting. I am also one for brevity. The sad truth is long emails, blogs, videos or whatever get either deleted or archived into the some day but probably no day list. My last thought is obedience trumps numbers. When it comes to impact some of those disappointing number of reads, attendees, participants, feedback, etc, have little to do with deep impact. A friend asked me when only 3 people showed up to my cycle class if I would still do the class with one member. My answer was YES! Peace brother, Andre

    Liked by 2 people

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