This is sad but interesting. I was talking with an expert about social media – someone with a strong web presence plus legit publishing credentials to back up their opinion, and they told me the following:
“If you want to reach more people, if you want your posts to see more action, generate more juice – I’m talking likes, comments, and shares – then you need to be more controversial. Nobody wants to read stuff that won’t potentially upset them; nobody is going to share something if it’s not over-the-top or in someone’s face….”
- First – What?!!!!
- Then – You say people actually like getting upset?!!!
- And – Are people really that shallow?
- Finally – It’s not about like’s shares, it’s about getting inside people’s heads and trying to inspire them to think differently. But I guess won’t have the chance to be in the conversation if people aren’t first going to pass me on.
So what to do?
Here’s a thought, here’s something controversial. The good news about following Jesus is far more “share-worthy” than any opinion someone might hold (pro or con) regarding Donald Trump, or Kim Kardashian, or any of this week’s favorite train-wrecks du jour.
In fact, if you agree that light and love are worth sharing far beyond today’s latest click-bait scandal, then share this! “Jesus could care less about your politics, what he cares about is you and if you have the courage to live love out loud.”
“Jesus could care less about your politics, what he cares about is you and if you have the courage to live love out loud.”
So today is another Sunday. Are you going to go about your business as if there is nothing special about the first day of the week… or are you going to take a couple of hours to attend church, and acknowledge that there is another way, and that this other way is Jesus, and that the Jesus-way is life-changing, and that this Jesus-way is the one thing, the only thing, the critical thing to be sharing… and liking… and talking about as you go along the road….
“Hear, O Israel: The Lord our God, the Lord is one. Love the Lord your God with all your heart and with all your soul and with all your strength. These commandments that I give you today are to be on your hearts. Impress them on your children. Talk about them when you sit at home and when you walk along the road, when you lie down and when you get up. Tie them as symbols on your hands and bind them on your foreheads. Write them on the doorframes of your houses and on your gates.”
Hear, O people – DEREK